Read online: Franchise: The Golden Arches in Black America

Franchise: The Golden Arches in Black America. Marcia Chatelain

Franchise-The-Golden-Arches.pdf
ISBN: 9781631493942 | 336 pages | 9 Mb

• Franchise: The Golden Arches in Black America
• Marcia Chatelain
• Page: 336
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781631493942
• Publisher: Liveright Publishing Corporation

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From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald’s have long symbolized capitalism’s villainous effects on our nation’s most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who—in the troubled years after King’s assassination—believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither.

Franchise Quotes by Marcia Chatelain - Goodreads
1 quote from Franchise: The Golden Arches in Black America: 'Fast food is a prism for understanding race, shifts in the movement for civil rights, the di Franchise: The Golden Arches in Black America presenter, Dr
Franchise: The Golden Arches in Black America presenter, Dr. Marcia Chatelain From civil rights to Ferguson Centers and Institutes - Franchise: The Golden Arches in
Franchise: The Golden Arches in Black America. Back to Events. Thursday, February 11, 2021 6:00 PM - 7:30 PM (  Franchise : the golden arches in Black America in
Franchise : the golden arches in Black America. Responsibility: Marcia Chatelain; Edition: First edition; Publication: New York, NY : Liveright Publishing  Interview: Marcia Chatelain, Author Of 'Franchise: The Golden
In her new book Franchise: The Golden Arches in Black America, history professor Marcia Chatelain traces what she calls the hidden history of the relationships between the struggle for civil rights and the expansion of the fast food industry. Franchise: The Golden Arches in Black America - Bookmark
Franchise: The Golden Arches in Black America by Marcia Chatelain has an overall rating of Positive based on 5 book reviews. Franchise: The Golden Arches in Black America by Marcia
Cathy calls up Dr. Marcia Chatelain, scholar, speaker and Professor at Georgetown University whose latest book, Franchise, examines the intersection of the  The Meaning of McDonald's [®] - Intellectual Property
Marcia Chatelain, Franchise: The Golden Arches in Black America (2020). Laura A. Heymann. In 1984, the McDonald's Corporation obtained a  Franchise: The Golden Arches in Black America (Paperback
Franchise: The Golden Arches in Black America (Paperback) · Description The “stunning” (David W. · About the Author Marcia Chatelain is a professor of history 

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